In March 2017, employees assembling Asics products in Cambodia fainted due to thick smoke present in the factory where they were working. The company announced on October 4, 2011, that it would be the new official kit manufacturer for the Australian Cricket Team, replacing German manufacturer Adidas. Main article: List of Asics sponsorships Novak Djokovic endorsed Asics footwear from the start of the 2018 seasonĪsics sponsors a variety of sports associations, teams and individuals sponsorships include World Athletics and the Los Angeles Marathon. After a number of years the relationship crumbled and both companies sued each other, with Nike retaining the naming rights to several shoes. When Phil Knight visited Japan in 1963, shortly after he graduated from Stanford University, he was impressed by Onitsuka Tiger shoes and immediately visited the Onitsuka Tiger office and asked to be their sales agent in the US. (originally known as Blue Ribbon Sports) was founded to sell Onitsuka Tiger shoes in the US. Unoha's first brand ambassador was Harumi Sato. Apart from being a female focused clothing brand, Unoha has also pledged to use organic and environmentally friendly materials in its products. The brand mainly sells its products online and does not use physical locations other than temporary pop-ups that appear around Japan. In 2021, Asics launched Unoha (ウノハ), a brand geared towards women.
25% of the company's sales were in Japan, 22% in North America, 27% in Europe, 13% in China and 19% in other regions. 53% of the company's income came from the sale of performance running shoes, 20% from other shoes, 7% from apparel and equipment, and 9% from Onitsuka Tiger. Īsics generated ¥484.6 billion in net sales and ¥19.9 billion in net income in fiscal year 2022. In February 2016, Asics acquired fitness app Runkeeper. Īsics bought the Swedish outdoor brand Haglöfs for ¥11.4 billion ($128.7 million) on July 12, 2010. In 2015, Asics launched its "Asics Tiger" lifestyle brand to market sportswear inspired by the company's designs of the 1970s to 1990s. Despite the name change, a vintage range of Asics shoes are still produced and sold internationally under the Onitsuka Tiger label. Onitsuka Tiger merged with fishing and sporting goods company GTO and athletic uniform maker Jelenk to form Asics Corporation in 1977 Onitsuka was named president of the new company. Onitsuka became particularly known for the Mexico 66 design, in which the distinctive crossed stripes (now synonymous with the company) were featured for the first time martial artist Bruce Lee helped popularize the shoe. The range of sports activities serviced by the company expanded to a variety of Olympic styles used since the 1950s by athletes worldwide. Founder Kihachiro Onitsuka began manufacturing basketball shoes in his hometown of Kobe, Hyogo Prefecture, Japan. Main article: Onitsuka Tiger Store in the New towns of Hong Kong Inside of the Asics store on Newbury Street, in the Back Bay section of BostonĪsics began as Onitsuka Co., Ltd on September 1, 1949.
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